Theatre Royal Plymouth

Complete refresh, 2023

Theatre Royal Plymouth is the most attended regional producing theatre in the UK and a strong focal point for creativity and self-expression in the region.

Every part of the user journey in the brand ecosystem has undergone a complete visual renovation. Refreshed templates and communication activations included the theatre's website, all print materials, socials, emails, screens, tickets, out of home displays, banners, and more.

Throughout the extensive visual upgrades, which included continuous content creation for brand activation campaigns and the development of numerous artworks for productions of varying scales, the only element left untouched was the company logo.

Brand refresh to anchor the company's Creative Renewal phase in late 2022

New gift voucher wallets

Redesigned theatre tickets

New gift cards

Refreshed large poster templates for production marketing

Refreshed quarterly programme guides

New patron production & company info sheets

Redesigned screens templates for other offerings such as memberships, app, workshops, etc

Refreshed info screens for productions in the theatre's front of house

New merchandise products in monochrome and in brand colours

New social media templates for various intentions and call to actions

Complete website rehaul in line with the elevated brand using frameworks in-situ

I excel in large-scale brand identity & brand refresh projects. 

Do you have a complex visual communication puzzle waiting to be solved? → Contact me

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